Ginger All the Way – Art Installation with Activation
Client: Abdali Mall
Location: Abdali Mall, Amman, Jordan
The Brief
Abdali Mall wanted an engaging Christmas installation that would attract visitors with photo-worthy visuals and foster interaction between guests and mall vendors. The goal was to create a festive space appealing to all ages while promoting vendor participation.
Design Inspiration & Execution
Inspired by the festive gingerbread cookies, we envisioned a “Christmas Land” made of gingerbread and icing. The elegant yet playful installation featured two activation stations: a life-sized gingerbread house where guests decorated cookies provided by a vendor, and a Christmas train for children’s arts and crafts activities. This integration of vendor offerings created a sense of community and encouraged guests to explore the mall’s offerings.
Results
“Ginger All the Way” drew 740,000 visitors over the holiday season, enhancing customer engagement and significantly increasing the mall’s visibility during a peak shopping period.
