Marriott International GM and MILUX Conference (Event Design)
Client: Marriott International
Location: St. Regis Saadiyat, Ritz Carlton, Abu Dhabi, UAE
The Brief
To design a dynamic event space that could transform seamlessly between the Marriott GM Conference (“You Make Us”) and the MILUX Conference (“Limitless”), across multiple areas of the venue.
Foyer Area:
Dual branded transformations for GM and MILUX, with dedicated registration desks, coffee bars, DJ booth, and buffet tables.
Conference Area:
Ballroom setups for each conference, accommodating 700 for GM and 400 for MILUX.
Dual stage designs and LED screens tailored for each theme.
Tiered seating for enhanced visibility.
Silver Arrow Terrace Lounge:
Branded with F1 elements, featuring a Mercedes F1 car display, Lavazza coffee bar, and sporty-chic lounge seating.
AMEX Lounge:
Included registration, charging units, snack displays, seating areas, and a telephone booth.
GM Gala Dinner:
Space for 620 guests with a dance floor, bars, and a blend of dining, cocktail, and lounge furniture.
Design Inspiration & Execution
Our adaptable approach blended both the GM and MILUX themes into a cohesive experience. For the GM theme, “You Make Us,” we created reflective visuals to celebrate individual contributions, using a sleek, futuristic design inspired by the event’s logo. For MILUX, we transformed the space into an Emirati desert landscape, with organic sand dune-inspired staging and black-and-white accents.
The Silver Arrow Terrace combined industrial aesthetics with F1 energy, featuring a modern display of F1 track outlines and flowing lounge arrangements. This adaptable and immersive setup allowed each area to embody the spirit of both events seamlessly.
Results
The Marriott International GM and MILUX Conference was successfully executed, providing an engaging experience for all attendees. The venue transformations were seamless, and the design elements effectively communicated the themes, fostering a sense of unity and inspiration among participants.
