The Silver Jubilee (Event Design)
Client: Royal Hashemite Court
Location: Amman, Jordan
The Brief
To design an international celebration honoring the King and Queen’s Silver Jubilee. Key requirements included a site plan for 10,000 guests, a royal seating area for 500, an adaptable backdrop, and space for a parade of 12 floats.
Site Plan: Accommodate 10,000 guests with a dedicated royal seating area and a large adaptable backdrop for 12 floats.
Backdrop: A representation of Jordan’s heritage, adaptable to each float and segment of the event.
Royal Seating: Centrally positioned in front of the stage.
Floats: Twelve floats, each symbolizing a different governorate of Jordan.
Design Inspiration & Execution
For this celebration of the Silver Jubilee, we blended the natural beauty of Jordan’s landscapes with the cultural diversity of its people. The venue design highlighted Jordan’s rich terrain, symbolizing resilience and growth, with layered elements inspired by iconic trees and their roots to reflect the nation’s solid foundation.
The backdrop featured neutral and silver tones, evolving with each parade segment to create an element of surprise, immersing guests in a dynamic experience. A mix of raw, natural textures with modern, industrial materials symbolized Jordan’s fusion of tradition and progress.
The floats served as “silver jewelry,” each designed to showcase the essence of a different governorate with a touch of glamour and industrial elegance. Each float highlighted both traditional features and modern advancements, presenting the uniqueness of each area in a surreal, artistic form.
Results
The Silver Jubilee event was a resounding success, attracting 10,000 guests who experienced a lively and festive exhibition. The dynamic design elements and the representation of each governorate created a memorable celebration of Jordan’s heritage and progress.
